In a previous blog, we explored how the products D+M Metal Products fabricates support the fulfillment economy. But our metal parts don’t just move behind the scenes, they also show up in places you see every day: point-of-purchase (POP) and point-of-sale (POS) displays in retail stores. If you’re not sure what these terms mean or how fabricated metal components play a role, this post is for you.
What Are Point-of-Sale (POS) Displays?
Whenever you check out at a grocery store, drugstore, or warehouse club like Sam’s Club, you’ve likely noticed small displays filled with candy, gum, magazines, or even seasonal items. These are called point-of-sale (POS) displays. They’re strategically placed next to cash registers or self-checkout stations to encourage impulse buys.
If you’ve ever grabbed a BIC lighter or a pack of gum while waiting in line, you’ve been influenced by the effectiveness of a POS display.
What Are Point-of-Purchase (POP) Displays?
Point-of-purchase (POP) displays serve a similar purpose but are positioned throughout the store, not just at the checkout area. Their goal is to capture customer attention at the moment buying decisions are made. This is often in high-traffic areas like action alleys in big box retailers.
Whether promoting Easter candy, July 4th sparklers, or back-to-school supplies, POP displays are designed to stand out from the surrounding shelves and signage. According to industry research, about 30% of consumers make unplanned purchases in-store. POP displays are tailored to influence those moments.
Types of POP Displays You’ve Probably Seen
POP displays come in a wide variety of formats, including:
- Freestanding displays – tall, standalone units positioned near aisles
- Dump bins – open containers filled with bulk promotional items
- Endcap displays – located at the end of aisles, often used for featured products
While some temporary POP displays are made of cardboard, more durable and versatile designs are built with fabricated metal components. These can be reused, reconfigured, and customized to promote various products throughout the year.
How D+M Metal Products Supports POP Display Design
At D+M Metal Products, we work directly with retailers, fixture designers, and display manufacturers to fabricate the metal parts that bring POP displays to life. Our team provides:
- Design for display manufacturability
- Material recommendations and cost-saving suggestions
- Durable, high-quality parts for both permanent and semi-permanent installations
Because we specialize in precision fabrication for small metal parts, our components can be tailored for a wide range of display types and configurations.
Why Custom POP Fixtures Matter
Unlike standard store shelving, custom POP displays offer:
- Increased brand visibility
- Product-specific messaging
- More engaging, interactive experiences
With the right structure and materials, a POP display not only boosts sales but also aligns with your brand’s look, feel, and merchandising strategy.
Let’s Build Displays That Work for Your Brand
If you’re developing a new display concept or upgrading your current fixtures, don’t settle for off-the-shelf solutions. Our team at D+M Metal Products is here to collaborate on custom POP display components that meet your design goals, budget, and timeline.
Not sure what you need yet? Our experienced engineers can help you evaluate design options, suggest material efficiencies, and recommend fixture enhancements based on your goals.